Birch & Associates PC

Internal Reference

Legal Directory Profile Guide

Use this page to claim and optimize your firm's profiles on the four major legal directories. Each section includes the exact copy to paste and step-by-step instructions.

Keep this page bookmarked — you can return to it on any device. Once all four profiles are claimed and live, this page can be unpublished.

Master NAP Block

Use this exact information on every directory — consistency across listings is critical for local SEO.

Firm Name

Birch & Associates PC

Address

801 Shelby Street, Indianapolis, Indiana 46203

Phone

(317) 721-1623

Website

https://birchpc.com

Email

fbirch@birchpc.com

Hours

Monday – Friday, 9:00 AM – 7:00 PM

Practice Areas (paste as-is into every directory)

  1. Estate Planning
  2. Wills
  3. Trusts
  4. Probate
  5. Estate Administration
  6. Trust Administration
  7. Elder Law
  8. Medicaid Planning
  9. Guardianship
  10. Powers of Attorney

Firm Bio (Short — 150 words)

Use for Avvo, Justia, and FindLaw short bio fields.

Birch & Associates PC is an Indianapolis, Indiana law firm focused exclusively on estate planning and elder law. Managing Attorney Fema Birch provides comprehensive legal services to individuals and families across Indiana, including estate planning, wills, trusts, probate, estate administration, trust administration, elder law, Medicaid planning, guardianship, and powers of attorney. The firm takes a meticulous, individualized approach to every matter — working closely with each client to identify their specific needs and deliver tailored legal solutions that offer clarity, security, and peace of mind. Birch & Associates PC is committed to building lasting client relationships grounded in integrity, precision, and a strong sense of responsibility.

Attorney Bio — Fema Birch (Full)

Use for Martindale-Hubbell and any directory with a longer bio field.

Fema Birch is the Managing Attorney of Birch & Associates PC, an Indiana law firm focused on estate planning and elder law. He provides comprehensive legal services to individuals and families across the state, helping them protect their assets, plan for the future, and ensure their wishes are clearly documented and legally enforceable.

With a practice devoted to the preparation of wills, trusts, powers of attorney, and healthcare directives, Fema takes a meticulous and individualized approach to every estate plan. He works closely with each client to identify their specific needs and long-term objectives, delivering tailored legal solutions that offer clarity, security, and peace of mind.

Admitted to practice in Indiana, Fema brings years of experience in private practice and a deep understanding of estate planning law. He is known for his strategic thinking, clear communication, and unwavering attention to detail. Clients rely on his ability to simplify complex legal concepts and guide them through every stage of the planning process with professionalism and care.

Directory 1 of 4

Avvo

Claim Profile →

Why This Matters

Highest priority — Avvo profiles rank prominently in Google for attorney name searches.

Step-by-Step Instructions

  1. 1Go to avvo.com/claim-profile and search for "Fema Birch" + Indiana.
  2. 2Click "Claim this profile" and create an Avvo account with fbirch@birchpc.com.
  3. 3Verify your bar number (Indiana State Bar) when prompted.
  4. 4In the Profile section, paste the full attorney bio under "About me".
  5. 5Under "Practice areas", select all 10 areas listed in the Practice Areas block above.
  6. 6Set Location to: 801 Shelby Street, Indianapolis, Indiana 46203.
  7. 7Set Phone to: (317) 721-1623.
  8. 8Set Website to: https://birchpc.com.
  9. 9Upload a professional headshot photo.
  10. 10In the "Free consultation" field, set to Yes if applicable.
  11. 11Save and submit for review. Avvo typically activates within 24–48 hours.

Pro Tip

Avvo scores attorneys 1–10 based on profile completeness, peer endorsements, and client reviews. Fill every field, request endorsements from colleagues, and ask satisfied clients to leave an Avvo review to improve your score.

Directory 2 of 4

Martindale-Hubbell

Claim Profile →

Why This Matters

High priority — Martindale-Hubbell is the oldest legal directory and carries strong domain authority for backlinks.

Step-by-Step Instructions

  1. 1Go to martindale.com/claim-your-profile and search for "Fema Birch" + Indiana.
  2. 2Click "Claim Profile" and register with fbirch@birchpc.com.
  3. 3Verify your identity via bar number or email confirmation.
  4. 4Under "About", paste the full attorney bio.
  5. 5Under "Practice areas", select all 10 areas from the Practice Areas block above.
  6. 6Set Office Address to: 801 Shelby Street, Indianapolis, Indiana 46203.
  7. 7Set Phone to: (317) 721-1623.
  8. 8Set Website to: https://birchpc.com.
  9. 9Upload a professional headshot.
  10. 10Under "Languages", add English (and any others applicable).
  11. 11Submit for peer review rating if eligible — the AV Preeminent rating is the highest and adds significant credibility.
  12. 12Save and publish the profile.

Pro Tip

Martindale-Hubbell's AV Preeminent peer rating is highly respected. After claiming, request peer ratings from Indiana attorneys you know. The profile also syndicates to Lawyers.com automatically.

Directory 3 of 4

Justia

Claim Profile →

Why This Matters

High priority — Justia profiles are free, rank well in Google, and provide a strong dofollow backlink to birchpc.com.

Step-by-Step Instructions

  1. 1Go to lawyers.justia.com/claim and search for "Fema Birch" + Indiana.
  2. 2Click "Claim this profile" and create a Justia account with fbirch@birchpc.com.
  3. 3Verify your bar number when prompted.
  4. 4Under "About", paste the firm bio (short version).
  5. 5Under "Practice areas", select all 10 areas from the Practice Areas block above.
  6. 6Set Office to: 801 Shelby Street, Indianapolis, Indiana 46203.
  7. 7Set Phone to: (317) 721-1623.
  8. 8Set Website to: https://birchpc.com.
  9. 9Upload a professional headshot.
  10. 10Under "Jurisdictions", select Indiana.
  11. 11Save and publish. Justia profiles go live immediately.

Pro Tip

Justia is free and provides one of the strongest backlinks in legal SEO. Consider upgrading to a Justia Premium profile for enhanced placement in search results and a featured listing in the Indiana estate planning category.

Directory 4 of 4

FindLaw

Claim Profile →

Why This Matters

Medium-high priority — FindLaw has high consumer traffic for legal searches and strong domain authority.

Step-by-Step Instructions

  1. 1Go to lawyers.findlaw.com and search for "Fema Birch" + Indianapolis, Indiana.
  2. 2If a profile exists, click "Is this you? Claim your profile".
  3. 3If no profile exists, click "Add your firm" or contact FindLaw at 1-800-455-4565 to request a free basic listing.
  4. 4Register or log in with fbirch@birchpc.com.
  5. 5Under "About the firm", paste the firm bio (short version).
  6. 6Under "Practice areas", select all 10 areas from the Practice Areas block above.
  7. 7Set Address to: 801 Shelby Street, Indianapolis, Indiana 46203.
  8. 8Set Phone to: (317) 721-1623.
  9. 9Set Website to: https://birchpc.com.
  10. 10Upload a professional headshot or firm logo.
  11. 11Save and submit. FindLaw reviews new listings within 3–5 business days.

Pro Tip

FindLaw's free basic listing is sufficient for the backlink and citation value. Their paid "Attorney Spotlight" product is optional — evaluate ROI after the free profile is live and generating traffic.

Completion Checklist

  • Avvo — profile claimed and all fields complete
  • Avvo — all 10 practice areas selected
  • Avvo — website set to https://birchpc.com
  • Martindale-Hubbell — profile claimed and all fields complete
  • Martindale-Hubbell — all 10 practice areas selected
  • Martindale-Hubbell — website set to https://birchpc.com
  • Martindale-Hubbell — peer rating request sent
  • Justia — profile claimed and all fields complete
  • Justia — all 10 practice areas selected
  • Justia — website set to https://birchpc.com
  • FindLaw — profile claimed or listing requested
  • FindLaw — all 10 practice areas selected
  • FindLaw — website set to https://birchpc.com
  • All four profiles verified live in Google (search: "Fema Birch attorney Indiana")
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